Performance-oriented and result-driven Growth Hacker with over 6 years of experience.
- Marketing Automation
- Digital Marketing Strategy
- Website Designing & Development
- Social Media Marketing
- Content Planning & Optimization
- Online Advertising
- Lead Generation
- Landing Page Optimization
- Brand Building
- Email Marketing
- UI & Graphic Designing
FocusU Engage (formerly known as FOCUS Adventure India) – 2015 to present
Responsible for understanding business requirements, then planning, developing and implementing state of the art information solutions facilitating corporate growth.
- Deployed HubSpot for marketing automation and created lead management workflows from scratch for the Client Advisory team to ensure smooth functioning of the customer conversion cycle in a time effective manner.
- Planning and implementation of an internal platform called Vault, a key resource to the organization, which let the organization scale at an accelerated pace.
- Integrated HubSpot & Basecamp, depreciated the old-fashioned practices, created an autonomous system for a free flow of the information and better accessibility of data.
- Responsible for customizing & designing new digital activities for MNCs/Start-ups. Also, blended technology with existing physical activities.
- Responsible for managing all technical and marketing related aspects of the website, both domestic and internationally.
- Responsible for planning and execution of the digital aspect during organizational name transition and rebranding.
Head of Digital Marketing
Responsible for end to end Strategy Making, Execution of Online (Digital Marketing – Website Designing, Development, Maintenance, Google AdWords, Facebook Advertising, Email Marketing, Social Media Marketing) & Offline Marketing.
- Responsible for revamping the organization’s website, resulting in, website traffic increased by 2x, the number of inquiries went up by 3x and revenue grew by 2x within 3 months.
- Optimized Website for Search Engine (SEO) resulting in a ~2x increase in organic page views and a 1.3x increase in organic sessions within 3 months.
- A 285% increase in website form conversions.
- Created new ads & landing pages resulting in 62% decrease in cost per conversion and 712% increase in the number of conversions by increasing the budget by 182% over a period by optimizing Google AdWords campaigns.
- A 372% increase in the number of clients in a span of 4 years across various industries.
- Migrated the organization’s data to cloud & integrated it with Google Apps for Work enabling employees to work remotely.
- Enabled reduction in IT expenses up to 80% by introducing latest technology yet providing a seamless experience
Appin Technology Lab – 2013 to 2015
Digital Marketing Assistant Manager
Responsible for building the online presence & maintaining reputation of the organization from its inception through Website Designing & Development (Static-Dynamic) as per client’s requirement, S.E.O (On-Page & Off-Page), Creating & Maintaining Social Media Accounts, Online Advertising, Social Media Marketing & Monitoring, Designing of Learning Page, Generating Leads, PPC, Google AdWords, Increasing Users Engagement & Brand Awareness.
- Improved online presence of 3 Montessori Schools resulting in increasing the traffic on their website by 300% & revenue by 200%.
- Increased user engagement of an e-magazine’s website by 170% following converting leads in to paid subscriptions & revenue generation.
- Designed & developed an e-commerce website following increasing its online presence & revenue generation.
- Handled multiple clients belonging to various industries such as E-Commerce, Pharmaceutical, Educational Institutions & Professional Training & Learning.
- CMS/Website Builder – WordPress, Wix, Weebly, Squarespace
- Designing Tools – Photoshop, Illustration, Lightroom, Snapseed
- Video Editing Tools – Camtasia Studio, Filmora
- Analytical Tools – Google Analytics, Google Search Console(Webmasters), Google Tag Manager(GTM)
- Advertising Platforms – Google AdWords (PPC), Facebook Advertising
- Ad Network – Google Adsense
- Content Optimization – SEO(On-page, Off-page), Content Planning
- Speed Optimization – Image compression, Video Compression
- Automation Tools – HubSpot, Zapier
- CRM – HubSpot, Zoho
- Email Marketing – MailChimp, HubSpot
- Cloud Platform – Google Apps for Work, Office 365
- Project Management Tools – Basecamp
- Programming Languages – PHP, HTML, CSS
- BI & Data Visualization – Google Data Studio, Power BI
- Others – Typography
- Digital Garage – Online Marketing Fundamentals from Google
- Hubspot Inbound Marketing
- Google Analytics Certified
- Google Tag Manager Certified
- Google Mobile Site Certified
- Optimizing AdSense
- YouTube Channel Certified Partner
- Diploma in IT Security & Ethical Hacking from Appin Technology lab
- Diploma of Cyber Smart Teen from Asian Schools of Cyber Laws
- Certification in Hacking & Cyber Security, Password Breaking & Security from data64
- Graduated from SUSCET (Chandigarh) in B.Tech (Computer Science) securing 72%.
- Extended list rank in IIT-JEE 2009.
- Merit list rank holder in secondary school examination.
- Found vulnerability in websites of renowned organizations such as Maruti Suzuki, Karbon Mobiles, KFC, HealthKart.com etc. and educational institutions such as Punjab University, Chandigarh.
- Managed the online promotion of the film, “Chauthi Koot” which won five international awards. This included organizing press conferences and social media campaigns.