Professional Summary

Performance – oriented and result – driven Growth Hacker with over 5 years of experience.

Skills

  • Marketing Automation
  • Digital Marketing Strategy
  • Website Designing & Development
  • Social Media Marketing
  • SEO
  • Content Planning & Optimization
  • Online Advertising
  • Lead Generation
  • Landing Page Optimization
  • Brand Building
  • Email Marketing
  • UI & Graphic Designing

Work Experience

FocusU Engage(formerly known as FOCUS Adventure India) – 2015 to present

Technology Manager

Responsible for understanding business requirements then planning, developing and implementing state of the art information solutions facilitating corporate growth.

  • Deployed HubSpot for marketing automation and created lead management workflows for the Client Advisory team to ensure smooth functioning of the customer conversion cycle in a time effective manner.
  • Planning and implementation of an internal platform called Vault, a key resource to the organization.
  • Integration of HubSpot and Basecamp for a free flow of information and better accessibility.
  • Designed new digital activities for the workshops and blending technology with existing physical activities.
  • Managed all technology and marketing related aspects of the website, both domestic and international.
  • Responsible for planning and execution of the digital aspect during organizational name transition and rebranding.
Head of Digital Marketing

Responsible for end to end Strategy Making, Execution of Online (Digital Marketing – Website Designing, Development, Maintenance, Google AdWords, Facebook Advertising, Email Marketing, Social Media Marketing) & Offline Marketing.

  • Responsible for revamping the organization’s website resulting in traffic increase by 200%, increase in inquiries by 300% and rise in revenue by 200% within 3 months.
  • Optimized Website for Search Engine (SEO) resulting in a 207% increase in organic page views and a 133% increase in organic sessions.
  • A 285% increase in website form conversions.
  • Created new ads & landing pages resulting in 62% decrease in cost per conversion and 712% increase in the number of conversions by increasing the budget by 182% over a period by optimizing Google AdWords campaigns.
  • A 295% increase in the number of clients in a span of 4 years across various industries.
  • Migrated the organization’s data to cloud & integrated it with Google Apps for Work enabling employees to work remotely.
  • Enabled reduction in IT expenses up to 80% by introducing latest technology yet providing a seamless experience.

Appin Technology Lab – 2013 to 2015

Digital Marketing Assistant Manager

Responsible for building the online presence & maintaining reputation of the organization from its inception through Website Designing & Development (Static-Dynamic) as per client’s requirement, S.E.O (On-Page & Off-Page), Creating & Maintaining Social Media Accounts, Online Advertising, Social Media Marketing & Monitoring, Designing of Learning Page, Generating Leads, PPC, Google AdWords, Increasing Users Engagement & Brand Awareness.

  • Improved online presence of 3 Montessori Schools resulting in increasing the traffic on their website by 300% & revenue by 200%.
  • Increased user engagement of an e-magazine’s website by 170% following converting leads in to paid subscriptions & revenue generation.
  • Designed & developed an e-commerce website following increasing its online presence & revenue generation.
  • Handled multiple clients belonging to various industries such as E-Commerce, Pharmaceutical, Educational Institutions & Professional Training & Learning.

Technical Skills

  • CMS/Website Builder – WordPress, Wix, Weebly, Squarespace
  • Designing Tools – Photoshop, Illustration, Lightroom, Snapseed
  • Video Editing Tools – Camtasia Studio, Filmora
  • Analytical Tools – Google Analytics, Google Search Console(Webmasters), Google Tag Manager(GTM)
  • Advertising Platforms – Google AdWords (PPC), Facebook Advertising
  • Ad Network – Google Adsense
  • Content Optimization – SEO(On-page, Off-page), Content Planning
  • Speed Optimization – Image compression, Video Compression
  • Automation Tools – HubSpot, Zapier
  • CRM – HubSpot, Zoho
  • Email Marketing – MailChimp, HubSpot
  • Cloud Platform – Google Apps for Work, Office 365
  • Project Management Tools – Basecamp
  • Programming Languages – PHP, HTML, CSS
  • Others – Typography

Professional Certifications

  • Digital Garage – Online Marketing Fundamentals from Google
  • Hubspot Inbound Marketing
  • Google Analytics Certified
  • Google Tag Manager Certified
  • Google Mobile Site Certified
  • Optimizing AdSense
  • YouTube Channel Certified Partner
  • Diploma in IT Security & Ethical Hacking from Appin Technology lab
  • Diploma of Cyber Smart Teen from Asian Schools of Cyber Laws
  • Certification in Hacking & Cyber Security, Password Breaking & Security from data64

Educational Qualifications

  • Graduated from SUSCET (Chandigarh) in B.Tech (Computer Science) securing 72%.
  • Extended list rank in IIT-JEE 2009.
  • Merit list rank holder in secondary school examination.

Co-curricular Activities

  • Found vulnerability in websites of renowned organizations such as Maruti Suzuki, Karbon Mobiles, KFC, HealthKart.com etc. and educational institutions such as Punjab University, Chandigarh.
  • Managed the online promotion of the film, “Chauthi Koot” which won five international awards. This included organizing press conferences and social media campaigns.